Have you thought about how you want to present your brand?

In this episode, I’m talking about all things branding with Tanya Smith. I hired Tanya to help me with my branding and I wanted to get her on the podcast so that she can help you too!

Tanya’s sharing the most common branding mistakes that coaches make, how to know when you're ready for branding, and how branding fits into your marketing strategy. We’re also having a fun discussion about logos and how to create one that will work for your business when you're just getting started.

Tanya Goodall Smith is a highly sought-after branding and visual communications expert, the founder of WorkStory Creative™, and a Certified Personal Branding Strategist for Brand Builders Group. Over the last 20 years, she’s worked with hundreds of internationally renowned brands, including GUESS, HP, Microsoft, Gary John Bishop, and The Life Coach School to develop and improve their brand assets.

In Today’s Episode We Discuss: 

Keep your branding simple. One thing Tanya has taught me is that we non-designers tend to overcomplicate things. Stick to the rules that Tanya is sharing in this episode and you’ll be on the right track.

If you want a quick and easy way to find out what your brand style is, take Tanya’s quiz at It’s fun, fast, and a great way to get started on your branding and you can sign up for the Brand Kit at the end!

Don’t forget to download your podcast study guide so you can take action on today’s episode!

Have a beautiful, unbusy week, and I will see you here next time!



Mastering Systems & Processes in a Coaching Business with Tracy Hoth

  • The common mistakes that coaches make with their branding
  • How to simplify your branding
  • An affordable way to get started on your branding
  • What you need to know about color associations
  • How your branding becomes the foundation for everything you do
  • Whether you need a logo or a logotype
  • How to create a professional-looking logo
  • Why you need to know who you’re selling to
  • Finding a brand designer who resonates with you

Visit Tanya’s Website
Take the Discover Your Brand Style Quiz and Access the Brand Kit
Apple Podcasts
Podcast Study Guide


If you’re loving what you’re learning on this podcast every week - the tools, the strategies, and the brain hacks to build a business you love in 10 hours a week - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.



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