Welcome to the 6 Figure Coach book club! Just kidding. Wouldn’t that be fun though?

In this episode, my guest, Anthea Dunks, and I are talking about the book “So Good They Can’t Ignore You” by Cal Newport. Anthea recommended this book to me and after reading it I knew I wanted to talk about it on the podcast, so I asked her to join me!

Anthea is one of the coaches in 10k in 10 Hours and the 100K Funnel course and you might also recognize her from her episode on the podcast last year!

We are going through each of the four rules outlined in the book and talking about how they apply to coaches building businesses. There are two stacks of skills that you’re building when you start a coaching business: business-building skills and coaching skills. This is a discussion about how to support yourself in both. 

Anthea Dunks was a rule follower when it came to coaching. When she was taught a new method of coaching as she pursued her certification as a Life Coach, she wouldn’t even have thought to question it. She was too busy trying to do it "right".

It didn't occur to her that there was another way until she completed her Advanced Deep Dive Coaching Certification. In that program, she developed her intuition and learned how to bring that into her coaching to get her clients the best results.

That work became the fundamentals of teaching laser-focused coaching in 15 minutes. She works with the best coaches to help them refine their skills to coach quickly and deeply to 10X results for their clients.

In Today’s Episode We Discuss: 

I hope that after this episode you feel a little less pressure around what you “should” be doing in your business. I want you to enjoy this journey, and I think that Cal Newport’s book can help with that. 

It’s great to have Anthea back on the show and I hope you enjoy this chat with her! If you want to hear some more, check out her last episode on the podcast, Solve the Entrepreneurial Emotional Roller Coaster.  

Are you tired of trying to make sales? Start the 100k Funnel Course to get the ads and funnel that will sell out your coaching program for you in 30 days. Let your funnel and ads do all the work while you consistently book sales calls and sell out your program. Get started HERE

Don’t forget to download your podcast study guide so you can take action on today’s episode



Mastering the Art of Sales Page Copy with Kris Jones

+ Why you shouldn’t base your business on your passion
+ Taking charge of your passion 
+ The importance of mastering your craft
+ Learning business skills whilst refining your craft
+ Why Anthea and I wish we had known this when we were getting started
+ Having the power to choose the life you want
+ Why you don’t know your mission yet 
+ Being willing to fail 

Have a beautiful, unbusy week, and I will see you here next time! 

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So Good They Can’t Ignore You by Cal Newport 

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