What can a 13-year-old teach us about business? You might be surprised!

I want to tell you a fun little story about how my son made enough money to buy lunch while he was up a mountain. The story is cute, but I’m telling it for a reason so listen closely. 

My son has grown up watching me build a business and I think he’s internalized a lot more about how to run a successful business than I realized. 

I’m always trying to come up with better and simpler ways to explain the fundamentals of business, and I think this story is a great way to do that, which is why I wanted to share it with you. We’re talking about niching, offers, perceived value, and offering your clients a million-dollar dream all in this one story. 

In Today’s Episode We Discuss: 

I hope you enjoy listening to this story and that it resonates with you and gives you something to think about. Sometimes a new perspective is all we need for something to click and finally make sense! Now it’s your turn to put these business fundamentals into action and take your offer to the next level.

If you want to consistently sell out your coaching program, course, or mastermind through your email list, you’re going to need a killer lead magnet. Grab my freebie, 4 Steps To A Killer Lead Magnet, to learn the 4-step process to create a lead magnet that will start growing your email list right now. 

Don’t forget to download your podcast study guide so you can take action on today’s episode.



How to Scale Simply & Joyfully to 7 Figures with Judy Weber

+ The fundamentals of business
+ What we can learn about business from my 13-year-old son 
+ The value of a niche
+ The difference between a “painkiller” offer and a “vitamin” offer 
+ Creating an offer that people really want 
+ Price, value, and perceived value 
+How to offer a million-dollar dream vs. a dollar dream

Have a beautiful, unbusy week, and I will see you here next time! 

4 Steps To A Killer Lead Magnet 

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